Brand Systems
Guidelines, templates and scalable design assets created to ensure consistency across every touchpoint.
Two Global Brand Systems
Designed comprehensive brand management systems for two newly launched visual identities, helping teams apply the brand consistently across global touchpoints.
Challenge: Launching two new identities across global teams.
Solution: Built guidelines, templates and Frontify-based design systems for everyday use.
Outcome: Faster workflows and stronger brand consistency worldwide.
Stepstone.de job portal
The Stepstone Group
Bringing new brands to life
As part of the new brand promotion phase, I worked closely with the Creative Director to further evolve and activate the visual identities across multiple channels. I developed versatile brand applications, designed templates, and created a wide range of assets for social media, merchandise, outdoor advertising, and print. My focus was on ensuring visual consistency while adapting the brand for real-world use—enhancing recognition, engagement, and impact across every touchpoint.
