Identity Design
Thoughtful logos and visual identities created for brands, initiatives and internal programmes.
Living with Lung Cancer Identity
Designed a clear and compassionate visual identity for a healthcare awareness initiative, helping communicate a sensitive topic with warmth, trust and clarity.
Challenge: Creating an identity for a serious health subject that felt approachable, supportive and easy to understand.
Solution: Developed a soft visual language using custom iconography, calm colours and clean typography to communicate with empathy and confidence.
Outcome: Delivered a memorable identity that increased clarity, strengthened recognition and supported meaningful audience engagement.
Going Green Identity
Created a fresh and recognisable visual identity for an internal sustainability initiative, designed in alignment with the wider StepStone brand to communicate environmental goals in an engaging and positive way.
Challenge: Developing an internal brand that encouraged awareness and participation while remaining consistent with the established StepStone visual identity.
Solution: Designed a clear, approachable identity using a vibrant green palette, simple graphic language and flexible assets adapted to fit the wider StepStone branding system.
Outcome: Delivered a memorable initiative brand that increased visibility, supported engagement and reinforced sustainability messaging while maintaining brand consistency.
jobmagnet Identity
Created a distinctive logo for jobmagnet, a youth-focused job search app within the StepStone portfolio, designed for a swipe-card experience inspired by dating apps.
Challenge: Designing an identity that felt modern, approachable and strongly relevant to younger audiences while sitting naturally within the wider StepStone brand portfolio.
Solution: Developed a bold, app-first logo and created playful social media visuals that extended the brand personality across digital channels.
Outcome: Delivered a recognisable sub-brand identity that appealed to younger audiences, increased social engagement and built strong brand visibility.
Selected Identities
