corporate identity
rebranding - Stepstone job portal
Creating design guidelines for two new visual identities
I partnered with the Creative Director to develop an online brand management system for two newly created visual identities. We designed various templates and created rules for brand applications in different situations.
I set both design systems in Frontify tool and made it accessible to all employees to ensure brand compliance.
rebranding - Stepstone Group
bringing new brands to life
During this stage of the project, I partnered with the Creative Director to evolve the brands further by setting up brand applications, templates and various assets for social media, merchandise, outdoor, and print.
living with lung cancer campaign
The task involved branding for a campaign. I chose lavender as the main color plus white. Lavender is associated with cancer in general while white is associated with lung cancer. For the fonts, I chose geometric fonts to keep a professional style as well as handwriting fonts to add a human touch.
